It’s a good idea to use the top of your roll-up banner to display your company’s logo if it’s being used at a tradeshow. Why? Often, it’s the first place that new viewers will look. Follow the logo with your main message right at eye level. It’s most likely to grab someone’s attention as they walk past it.
Call attention with calls to action
Big words mean things. The actual height and width of the words. Big, important-looking words like “FREE” or “GET” or “NOW” jump out and grab convention goers, tradeshow attendees, or shopper’s eyes. People DO read things, even subconsciously at times, especially if they’re big – like a billboard when you’re driving about the town or down a freeway. That’s why banners are so effective at marketing.
Think Big But Also Think Small
Simple, bright colors are very effective at showing off your message, and when something is larger than life you want to make sure it remains readable – even when upclose.
A Whole Host of Benefits
Roller banners are easily transportable, and transform any space instantly: creating a pop-up location – literally!